First place goes to ...
Merrill Lynch OnLine^®!

In the Gomez.com Spring 2001 Internet Full Service Broker Scorecard, Merrill Lynch OnLine (MLOL) was ranked #1 and led these rankings for the third straight quarter.* Here’s what Gomez.com had to say:

"Merrill Lynch offers clients an abundance of research from morning call reports to earnings and opinion changes…"

"…remains a cut above other Scorecard firms through its wealth of investment decision support tools and wide selection of investment products online."

Gomez, a leading provider of online customer experience measurement, also ranked Merrill Lynch as the best firm for all three investor profiles -- Active Investor, Long-Term Investor, and One-Stop Shopper -- as well as for our relationship services and on-site resources.

MLOL provides full-service clients with customized views of their account activity, asset allocation and investment education materials, online order entry, award-winning research reports and more.

We invite you to take a tour of the site and explore the power of Merrill Lynch OnLine for yourself.

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* To be included in the Gomez Advisor Internet Full-Service Broker Scorecard, a firm must offer browser-based Internet trading, proprietary research and IPOs, a captive advisor force, and a network of branch offices. A standard Gomez methodology applies to all Scorecards. Firms are ranked by how well they serve each of several customer profiles and by categories.